Automated Email Workflows

Automated Email Workflows

Automated emails keep your customers informed and engaged without manual effort. Nuvi integrates with ActivePieces — a workflow automation platform — to let you build custom email flows triggered by store events.

Accessing ActivePieces

ActivePieces is included in your Nuvi stack and accessible from the admin panel:

1. Click on "Automations" in the admin sidebar (or navigate to your ActivePieces instance URL).
2. You will see the workflow dashboard where you can create, edit, and monitor automation flows.
3. Nuvi provides pre-built templates for common email workflows that you can activate with a few clicks.

Order Confirmation Emails

Ensure every customer receives an immediate confirmation after placing an order:

1. In ActivePieces, create a new flow.
2. Select "Webhook" as the trigger and configure it to listen for Nuvi's order.placed event.
3. Add an Email (Resend) action step.
4. Design your email template with order details: order number, items, total, and estimated delivery date.
5. Use dynamic variables like {{order.display_id}}, {{order.email}}, and {{order.total}}.
6. Activate the flow and test it with a test order.

Abandoned Cart Recovery

Recover lost sales by reminding customers who added items to their cart but did not complete checkout:

1. Create a flow triggered by the cart.updated event.
2. Add a Delay step — wait 1–2 hours before sending the email.
3. Add a Condition step to check if the cart has been converted to an order. If yes, stop the flow.
4. If the cart is still abandoned, send a reminder email with the cart contents and a link to complete checkout.

Abandoned cart emails typically recover 5–15% of otherwise lost sales.

Post-Purchase Follow-Up

Build customer loyalty with a follow-up email after delivery:

• Trigger the flow when an order is marked as shipped or delivered.
• Add a delay of 5–7 days to allow the customer to receive and use the product.
• Send an email asking for a product review or feedback.
• Include a discount code for their next purchase to encourage repeat business.

Best Practices for Email Automation

• Keep it personal — Use the customer's first name and reference specific products they ordered.
• Mobile-friendly — Most emails are opened on phones. Use simple layouts and large buttons.
• Unsubscribe link — Always include an unsubscribe option to comply with email regulations (CAN-SPAM, GDPR).
• Test thoroughly — Send test emails to yourself before activating any flow.
• Monitor performance — Check open rates and click rates in ActivePieces analytics to optimize your emails over time.