Email Marketing Campaigns

Email Marketing Campaigns

Email marketing is one of the most effective channels for driving repeat purchases. Nuvi provides built-in tools to create and send campaigns to your customers.

Creating a Campaign

1. Navigate to the marketing section in your admin panel.
2. Click "Create Campaign".
3. Enter a Campaign Name (internal reference, not visible to recipients).
4. Write a compelling Subject Line — this is what recipients see in their inbox. Keep it under 50 characters for best results.
5. Choose a Template or start from scratch.

Email Templates

Nuvi provides several pre-designed templates:

• Product Announcement — Showcase new products with images and descriptions.
• Sale / Promotion — Highlight discounts with countdown urgency.
• Newsletter — Regular updates with multiple content blocks.
• Abandoned Cart — Remind customers of items left in their cart.

Each template is customizable — change colors, images, text, and button links to match your brand.

Selecting Recipients

Choose who receives your campaign:

• All Customers — Send to every customer who has opted into marketing emails.
• Newsletter Subscribers — Only customers who signed up via your newsletter form.
• Recent Purchasers — Customers who purchased within a specific timeframe.

Sending Your Campaign

Before sending:

1. Click "Preview" to see how the email looks on desktop and mobile.
2. Send a test email to yourself to check formatting and links.
3. When satisfied, click "Send Now" or schedule for a specific date and time.

Campaign Analytics

After sending, track your campaign's performance:

• Open Rate — Percentage of recipients who opened the email.
• Click Rate — Percentage who clicked a link in the email.
• Revenue Generated — Sales attributed to the campaign.